Direct Mail - Campaign Management

What is Campaign Management for Direct Mail?

Direct mail campaign management is a comprehensive service that oversees every element of direct mail campaign, from design to delivery. This service is particularly useful for businesses that prefer to have a single, trusted partner who can handle everything from design and data management to print, fulfilment, and delivery, ensuring your campaign is effective and delivered on time.

How do Flow provide this service?

We operate as a one-stop shop for your direct mail needs.Our process begins with a consultation to understand your objectives and audience, so we can then develop a plan that covers every stage of yourc ampaign, ensuring a seamless and coordinated delivery.From end-to-end we deliver better on:

· Data Management and Cleansing: We understand that a direct mail campaign is only as good as the data it uses. We can assist with data cleaning to ensure your recipient information is accurate, compliant with GDPR, and free from duplicates, minimising returns and reducing costs.

· Design and Artwork: Our team can create eye-catching and engaging artwork for your direct mail campaign. The team can also work with your in-house designers to ensure your existing designs are optimised as successful direct mail materials.

· PrintProduction: At Flow, we offer a wide range of print options for your direct mail. We will provide recommendations on the best format, finish, and quality to represent your business best, delivering maximum impact for your target audience.

· Fulfilment and Dispatch: We handle the technical parts of getting your mail ready to send, including automated enclosing, folding, and poly-wrapping. Our advanced machines and expert team make sure your mail is assembled with precision, and dispatched efficiently to meet your targets.

· Postage Discounts: Through our partnership with delivery companies such as Royal Mail, we can offer a reduced cost of postage for your Direct Mail campaigns. This is a key strategic solution to help you maximise the return on your business’ investment in your next campaign.

Why go with the Flow for your Direct Mail campaign?

We strive to help businesses grow, and a well-executed direct mail campaign can be a powerful tool to drive this growth. Our experienced team of experts help us to manage campaigns for a wide variety of sectors, from retail and charities to B2B and membership organisations.

Our team ensure your Direct Mail campaign is delivered on time and meets high standards of accuracy and quality, every time. We work as a partner to your business, ensuring your message is delivered to the right people at the right time, boosting engagement and growing your business.