The Flow insight

Stricter Green Claims Enforcement Starts this September: Is Your Supply Chain Ready?

Stricter UK and EU regulations are raising the bar for environmental marketing claims, with significant penalties for businesses that cannot support their sustainability messaging. Find out what greenwashing is, what the new rules require, and the practical steps organisations can take to remain compliant.

The Blind Tarp Test: Levi’s, The Streisand Effect, and Brand Equity

Levi’s stadium logo blackout during the World Cup triggered the Streisand Effect, turning restriction into viral attention and revealing the power of distinctive brand assets.

Tour De Flow

Flow Group is proud to partner with Kirkwood Hospice for its biggest charity initiative to date: the Tour de Flow. Over four and a half days, a team of 30 employees will cycle an incredible 2,071 miles. Thats the equivalent distance of the Tour de France – to raise £3,000 in support of the hospice's vital work. Follow the challenge from 6–10 July and help make a difference by donating or cheering the team on.

Hitting The Post With Direct Mail

If you're an England fan, hitting the post might bring back painful memories, but for marketers, it’s exactly where you want to be with your Direct Mail strategy. In a crowded digital world, physical marketing gives you the home advantage, landing directly in the recipient’s space with longer dwell times and stronger engagement than email or social media.

Talk to Frank

You likely have a problem. It's not the usual problem you'd associate with Frank, but instead with how much you are paying for your postage. So, let's be Frank about Franking.

Meet our Designer: Alex

Here’s our Graphic Designer – the creative mind behind many of our client designs, website updates and social posts. Always ready for a new challenge and a great design.

AI Will Be The Death Of Physical

As AI-generated content floods the digital world, consumer trust online is rapidly declining. More people are questioning whether what they see, read, and hear is real.

Flow Group Partners With Comic-Con

Flow Group is pleased to announce the start of an incredible partnership with the team behind Huddersfield Comic Con

Stop Posting to Ghosts

Let’s start with the uncomfortable truth. Every envelope that boomerangs back to you with “Return to Sender” stamped across the front is money you didn’t need to spend.

Partially Addressed Mail vs Personalised Direct Mail

Both Partially Addressed Mail and Personalised Direct Mail offer distinct advantages for businesses using direct mail marketing, but they also come with their own unique challenges.

Why 2026 is the Year Businesses should Return to Direct Mail & Leaflet Distribution

Flow Group is helping businesses reclaim this space: with the operational precision, compliance standards, and care that modern marketing demands.

How to Scale Your Ecommerce Business Without Hiring More Staff

Scaling an e-commerce business is often seen as a trade-off: more orders usually mean more people. More pickers, packers, warehouse space, and operational management. But for modern online retailers, that assumption is outdated.

The Industries That Have Benefited Most From Direct Mail And Big Users in 2026

Personalised Direct Mail bridges physical and digital marketing, delivering tailored offers that build trust, track engagement and drive conversions.

Meet Matt - Business Development Manager

Matt is new to the team but not new to this, our Business Development Manager has worked in consulting and media for over 10 years, he's now helping shape strategy and marketing.

Leaflet Distribution vs Direct Mail

Door-to-Door and Direct Mail are two powerful print marketing channels. Door-to-Door delivers broad, cost-effective awareness, while Direct Mail offers targeted, personalised and measurable results. Used together, they can significantly boost campaign impact and ROI.

‘Tis The Season Of Giving

This festive season, The Flow Group is partnering with The Halifax Rotary Club to support their Annual Christmas Gift Appeal, helping ensure children in need wake up to a present on Christmas morning.

We're Not Wrapping Up This December

Santa’s workshop isn’t the only place in overdrive this season Flow is ramping up while others slow down.

Meet our Company Secretary - Helen Standing

Meet Flow Group’s Company Secretary and Head of Finance, has spent 17 years helping the company grow from a small idea into a trusted fulfilment and print partner.

How to Scale Up your Marketing without Hiring More Staff

It may have happened to you, businesses often hit a ceiling where marketing demands just outgrow their internal resources, but simply hiring more staff is sometimes unrealistic. So how do you get around this?

Why Door-to-Door distribution still works for the broadband sector in 2025

Learn how we help UK broadband companies boost their customer engagement through bespoke D2D campaigns.

Meet Our Head of Technology & Development, Dan Hough

Discover how our Head of Technology & Development, Dan, has spent 13 years driving innovation across our Fulfilment, Print and 3PL operations to help us deliver better.

Meet our Head of Sales - Jacob

We sit down with our Head of Sales & Partnerships Manager, Jacob, as he shares his 11 years of experience of his role, why customers choose Flow, and what makes our approach different.

Outsourcing Retail Fulfilment for Christmas: Why Flow is the perfect partner

From POS displays to e-commerce fulfilment, Flow delivers print, mail & logistics solutions that drive footfall, sales and customer loyalty.

Meet our Head of Production, Buddy Cox

Hear from our Head of Production, Buddy, sharing13 years of insight on building trust, investing in people, and why Flow’s customer-first culture drives success.

AI vs. hand-written content in our industry: Which delivers more impact?

Explore how AI and hand-written content can work together in fulfilment, print & 3PL services to boost efficiency, personalisation, and customer loyalty.

Flow Group: Proud to sponsor Emley AFC for the 2025/26 season

Flow Group proudly announces their sponsorship of Emley AFC for the 2025/26 season, supporting grassroots football and strengthening our local community ties.

Meet our Head of Compliance - Rita Kybaite

Meet Rita, Flow’s Head of Compliance, as she shares insights from her 13-year journey, the secret to our success, and why building trust, quality, and personal connections keeps clients coming back.

Meet our Head of Fulfilment, Warehouse & 3PL, Mick Taylor

Hear from our Head of Fulfilment, Warehouse and 3PL, Mick, on what Flow means to him, his background and day-to-day experiences at Flow Group.

Rethinking Direct Mail: How Flow Group champions sustainability in print marketing

Read more about how Flow Group can provide the sustainable direct mail solutions, that still drive results for its customers.

Meet our Managing Director, Richard Standing

Hear from our Managing Director, Richard, on what Flow means to him, his background and day-to-day experiences at Flow Group.

Flow Group unveils rebranding following acquisitions

This week we announced our rebrand, which signals a new strategic marketing and visual trajectory for Flow Group, following a string of recent acquisitions and expansions.

Flow Group: Impactful print solutions

Find out why impactful printing is vital when choosing the print services for your business and how Flow Group can provide the bespoke solution.