We know that data is the foundation of every successful direct mail campaign. At Flow Group we believe that with the right support, managing this data can be a simple and stress-free process. Our team can become your business’ trusted partner, helping you to get your messaging to the right people, at the right time, every time.
An effective Direct Mail campaign begins with great data.Sending materials to incorrect or redundant addresses increases the cost of the campaign and can also harm your brand's reputation. At Flow, our team carries out effective data cleansing and data management, to ensure that your campaigns reach real people who are likely to engage with your business, maximising your return on investment, and meeting your campaign objectives efficiently.
With nearly 20 years in the industry, we understand that data protection and accuracy can be complex.That's why we offer strategic solutions that take the confusion out of the process:
Free Data Audit: We offer a completely free data audit, before we start planning [Link to DM – Campaign Management page] your campaign. Our team will analyse your existing data to identify where it can be cleansed and improved, providing you with clear, actionable recommendations.
Data Cleansing: Our in-house systems are designed to thoroughly check your data for duplicates, outdated entries, and incorrect addresses. This ensures your campaign is successful and cost-effective, saving you money on redundant postage and print costs.
Data Purchase: If you’re looking to expand your reach, we partner with a network of trusted providers to source high-quality, GDPR-compliant data lists for both B2B and B2C campaigns. Our team makes sure your message gets in front of the target audience for your product or service.
Compliance and Security: Data security is one of our top priorities. Flow Group is accredited to ISO 27001 for data security management. We also have an in-house Head of Compliance, Rita Kybaite, who ensures we are always compliant with the latest changes in data protection legislation and data security regulations.
We’ve had nearly 20 years of success by helping our clients run effective Direct Mail campaigns. Our dedicated team has the tools and experience to manage your data from start to finish.
Our priority is that we take care of your data with the same care and attention we give to our own. We partner with your business to run confident, effective campaigns, knowing that your data is accurate, secure, and fully compliant.
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Dyehouse Ln,
Royds Mill,
Brighouse,
HD6 1LL
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