Client:
The Big Bamboo AgencyCampaign:
Direct MailMetric:
Industry:
Marketing AgenciesLocation:
WakefieldVolume:
Duration
Result:
Chapter 1
The Big Bamboo Agency (TBBA) are a fast-growing, Harrogate-based, collaborative marketing agency. They work hard to get projects done efficiently for their clients, in a very short timeframe. When they came to us to assist on a public consultation project, we formulated a quick solution for them.
Having helped with another project only a couple of weeks ago, TBBA returned with a challenge: help notify residents of an upcoming consultation, with only 1 day turnaround!
For all our consultation work, we recommend our Direct Mail service. This provides a solution where you can be assured that every affected address receives a notification, through Royal Mail’s delivery service.
Chapter 2
9:40am - Having already got an address count of a large estate in Wakefield, we built & sent the quote.
11:25am – TBBA accepted the quote and Flow Group issued an invoice for payment.
11:30am – TBBA provided the artwork for the project.
11:45am – Flow Group ordered the address data.
1:50pm – Flow Group provided the print proofs for the postcards, including the targeted address data.
2:00pm – Proofs were approved by TBBA.
3:45pm – Postcards were printed and trimmed by Flow Group.
4:30pm – Flow Group dispatched the 486 postcards with Royal Mail, for next day delivery.
Chapter 3
This is not always possible to have such a rapid turnaround on every mailing project. It is dependent on the targeting, quantity, print specifications, and approval sign offs alongside many other factors.
However, this job provided a perfect demonstration of how, in the right circumstances, mailing can be turned around within 24 hours!
So, if you need a mailing out in a hurry, contact us today to get the process Flowing.
Author
Position
Role:
Hi, I'm Matt. I helped coordinate this campaign from start to finish. If you have questions about how we mapped out the target areas or handled the print logistics, grab 15 minutes on my calendar. I'm always down to talk strategy over coffee.
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We helped our client bridge the response gap with smart target mapping and zero waste. Let’s talk about how we can map out a campaign tailored specifically to your growth goals.
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We helped our client bridge the response gap with smart target mapping and zero waste. Let’s talk about how we can map out a campaign tailored specifically to your growth goals.
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