Flow Group: Rapid turnarounds for ‘one day only’ mailing

TBBA requested a 24-hour turnaround for a consultation mailing.

Flow Group sent a quote and received artwork by midday.

Address data was sourced and proofs were quickly approved.

486 postcards were printed and dispatched the same day.

Flow Group: Rapid turnarounds for ‘one day only’ mailing

The Big Bamboo Agency (TBBA) are a fast-growing, Harrogate-based, collaborative marketing agency. They work hard to get projects done efficiently for their clients, in a very short timeframe. When they came to us to assist on a public consultation project, we formulated a quick solution for them.

Having helped with another project only a couple of weeks ago, TBBA  returned with a challenge: help notify residents of an upcoming consultation, with only 1 day turnaround!

For all our consultation work, we recommend our direct mail service. This provides a solution where you can be assured that every affected address receives a notification, through Royal Mail’s delivery service.

The timeline of events:

9:40am - Having already got an address count of a large estate in Wakefield, we built & sent the quote.

11:25am – TBBA accepted the quote and Flow Group issued an invoice for payment.

11:30am – TBBA provided the artwork for the project.

11:45am – Flow Group ordered the address data.

1:50pm – Flow Group provided the print proofs for the postcards, including the targeted address data.

2:00pm – Proofs were approved by TBBA.

3:45pm – Postcards were printed and trimmed by Flow Group.

4:30pm – Flow Group dispatched the 486 postcards with Royal Mail, for next day delivery.

The result? A very happy client and a job well done.

This is not always possible to have such a rapid turnaround on every mailing project. It is dependent on the targeting, quantity, print specifications, and approval sign offs alongside many other factors.

However, this job provided a perfect demonstration of how, in the right circumstances, mailing can be turned around within 24 hours!

So, if you need a mailing out in a hurry, contact us today to get the process Flowing.

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