Direct Mail Marketing for Professional Services

Personalisation that delivers for every audience

New donors: Use Leaflet Distribution for broad visibility. Design concise, emotionally compelling messaging with dual CTAs: postal reply slips and QR-coded digital pages.

‍Existing donors: Choose Direct Mail to reinforce impact, share stories, and express gratitude. Show appreciation with thank-you letters, cards, branded gifts, or event invitations. Encourage referrals by including invitation or referral cards in mailers.

There’s more to B2B than LinkedIn

LinkedIn is a powerful tool, but effective marketing for Professional Services demands a multi-channel approach. At Flow Group, we create impactful print solutions, to build campaigns that truly resonate with your audience. Whether you want to warm up leads before further outreach, or complement your SEO/PPC efforts, Direct Mail offers a physical presence in an increasingly digital world.

Reach the right prospects with precision

Our Direct Mail service helps professional firms reach B2B audiences with pinpoint accuracy. For example:

We can acquire data on newly registered companies (e.g. startups) and support you in sending tailored mail campaigns
Use personalised letters, postcards, brochures or gift mailers to create a personal, lasting impression to your Direct Mail
We handle the full process: strategy consultation, design, print, personalisation, and postage

Direct mail works best when combined with other channels, such as LinkedIn, SEO, and PPC activity, to build a consistent, multi-touch journey for your audiences.

White label & reseller options for agencies & firms

Don’t just run your own campaigns, you can also offer these services to your clients. With Flow’s Print Portal reseller model, you can purchase our services at trade rates and package them as your own offering. We handle the details, so you can focus on growing your business.

Reach the right prospects with precision

Our Direct Mail service helps professional firms reach B2B audiences with pinpoint accuracy.
For example:
‍
• We can acquire data on newly registered companies (e.g. startups) and support you in sending tailored mail campaigns
• Use personalised letters, postcards, brochures or gift mailers to create a personal, lasting impression to your Direct Mail
• We handle the full process: strategy consultation, design, print, personalisation, and postage.
‍
Direct mail works best when combined with other channels, such as LinkedIn, SEO, and PPC activity, to build a consistent, multi-touch journey for your audiences.

Creating campaigns that work in every channel

We help you layer offline and online communications to increase brand visibility and lead capture. A typical campaign might include:
‍
• Direct Mail to ideal prospects
• Supporting SEO-driven content published on your website
• PPC retargeting for cold leadsThis multi-touch approach amplifies impact and improves conversions.

Grow organically through relationships

Referrals are powerful. We support campaigns that reward clients for recommending your services:

Send new clients a welcome gift or personalised thank-you mailer
Include referral cards with incentives to get in touch/ purchase
Use our print, design, and postal capabilities to manage these campaigns seamlessly for you or your clients

Ready to combine digital & Print for better B2B results?

Let’s build a multi-channel campaign that stands out. Talk to our team of experts about how Direct Mail, and Print strategies from Flow can complement your marketing campaigns.