Less Events Stress: How YPO Found the Right Fulfilment Partner for their giveaway bags

Mick Taylor (11/2025)

• Rapid, reliable fulfilment under pressure: Flow Group responded immediately to YPO’s urgent, complex packing challenge, delivering customised event giveaway bags within tight deadlines.

• Proactive problem-solving: By leveraging in-house print capabilities, Flow ensured deadlines were met without compromising quality.

• Trusted ongoing partnership: Impressed by the service, YPO has continued to rely on Flow Group for further event fulfilment needs throughout 2025.

Summary

Is your organisation reliant on a strong presence at national events? Yorkshire Purchasing Organisation (YPO), a trusted leading supplier of educational resources, faced a logistical challenge.

To promote their offerings, event giveaway bags needed preparing.

With varying contents and an extremely urgent, quick-turnaround deadline, they risked missing key promotional opportunities. This pressure demanded immediate expert intervention.

The Client: Yorkshire Purchasing Organisation

YPO is a major UK-wide public sector procurement organisation. They are a market leader, providing thousands of products and frameworks – from educational supplies to facilities management – to schools, charities and the wider public sector.

The Challenge: Upcoming Events

YPO’s event schedule required a reliable partner to manage branded giveaway bags.

The core challenge was complexity and timing: event-specific bags needed varying contents (a mix of print collateral and promotional items), and the quick turnaround deadlines were non-negotiable.

YPO's Marketing Events Manager, Billy, needed an outsourced packing and fulfilment specialist who could handle the variable print and packing logistics at short notice.

Our Solution: Getting It Done

Tony from our sales team provided an immediate response, collaborating with our Head of Warehousing, Mick, to check viability and to confirm the deadline could be met.

To save critical time and overcome material delays, we proposed our print capability to supply some of the printed contents ourselves.

This proactive approach demonstrated we have the Flow-how to navigate logistical pressures and ensure client success. YPO took up the proposal resulting in Flow getting the job done and delivering in time for their event.

The Result: A New Partnership

Following this successful initial project, YPO has since entrusted Flow Group with fulfilment for other events throughout 2025. They now have the confidence of a reliable packing partner who can fulfil any event specification within the required timeframe. We believe in building lasting relationships, and the feedback speaks for itself:

Here’s what the client said:
“Fantastic service, Tony is always super helpful and willing to go the extra mile!”


Could Flow Group Be the Events Partner Your Business Needs?

Is your organisation facing similar pressures with event logistics or urgent contract packing requirements? If you need a partner with the expertise and commitment to go the extra mile, go with the Flow. Contact our team today on 0800 090 3001 or info@theflowgroup.co.uk

Want to know more about services?

To book a consultation with us, so you can make the most of the experience and knowledge of our services, get in touch today!

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