Flow Group unveils rebranding following acquisitions

This week we announced our rebrand, which signals a new strategic marketing and visual trajectory for Flow Group, following a string of recent acquisitions and expansions.

We have partnered with Leeds based strategic marketing experts, Fantastic Media, to deliver the rebrand. Flow Group has invested in our new website, full brand overhaul, and signage for our 16,000 sq. ft facility in Brighouse, alongside a refreshed marketing strategy courtesy of Fantastic.

The method

Formerly ‘The Flow Group’ our initial partnership with Fantastic sought to create a tactical marketing strategy and assist us with our customer appeal and retention. However, a complete overhaul in operational structure and presentation to the public was required before this could be possible. This formed the basis of the rebranding approach.

The rebrand has positioned Flow Group as the hero brand and brought a cohesive visual and structural approach among the group’s brands, including Mr Flyer and Modern Bookbinders. We have also reduced the number of outwards facing branded services, to increase our brand awareness and recognition.

Our revamped website is designed for improved user experience, allowing our clients and fellow industry professionals to easily navigate and understand the comprehensive service offerings, and learn more about our end-to-end capabilities from our Brighouse site.  

The outcome

The rebrand has retained Flow Group’s production capabilities, with a retained vision of sustainability (through its Greener Mail initiative) and print and fulfilment strategies, under a cohesive and comprehensive suite of promotional activities. It has also retained its trademarked ‘Flow’ with a revised messaging to draw upon the constant operations of Flow Group and its customers.

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Richard Standing, co-founder and managing director of Flow Group, said: “The rebrand has been a long time in the making, but we have enjoyed working with Fantastic, who have offered insight and perspective, translating our brand structure into exactly what we need.

“We're excited to go forward with a more cohesive brand identity, and our strategy reflects this. Our customers will benefit from Flow's new look and simplified structure whilst maintaining the same drive for sustainability and strategic solutions that maximise their print marketing and fulfilment campaigns.”