This month we sat down with Jacob our Head of Sales & Partnerships Manager, discussing his 11 years of experience at Flow, and more about his day-to-day role.

What does a day in the life look like?

I get up, get to work, grab a coffee and start working through my emails and Customer Relationship Management (CRM) software. I’ll mainly spend my days speaking with clients, managing our sales team, strategising, quoting and working through any admin tasks.

Why do your customers choose to work with you?

I believe it’s because we genuinely try to help people get what they want, whilst maintaining an approach of quality, simplicity and efficiency.

What do you enjoy most about your job?

I love speaking with people from different businesses and backgrounds and helping them solve their problems. We have clients across a range of different sectors and all with different challenges we need to help solve, so the approaches can be really varied

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If you could only eat one meal for the rest of your life, what would it be?

A balanced diet is important, but I do love Mexican food and cheesecake!

What valuable piece of business advice do you have for customers?

I wouldn’t consider myself a guru or expert on running a business. From a marketing perspective I’ve seen over the years what does and doesn’t work. So, I’d say:

·      Don’t put all your eggs in one basket

·      Split test and try different ideas

·      Leaflets and mail are often expensive, but they can work well, and they do offer return on interest (ROI) - but only if they’re done right.

What would you say is the future of the industry?

Print and Direct Mail have stood the test of time. They continue to provide businesses with strong results. I don’t think it’s going away, however much it changes.

In short, I think the future is more customers, more forethought, a greater degree of targeting, more creativity, more expense per lead and more ROI.  On the flip side, I anticipate lower volumes and fewer businesses remaining in our industry, offering what we offer. Finally, I’d say the future will see a greater demand for partnerships and guidance, which thankfully is what we can offer.

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