Talk to Frank

So What's the Problem?

I know what you are thinking. "That all sounds great, so what's the big problem?" The problem is silent and unseen, but felt heavily in your pocket. A Franking machine comes with some limitations and constraints, such as the method of postage. Letters go first or second class, or large letter; and then there's the classic parcel and international mail, in Layman's terms, you are missing out on huge postage discounts that could be applied when using a mailing house.

The Hidden Cost of Franking

Broken down, this could bring your mailing down to as low as 30p per item (volume and size dependent) compared to the £1.80 it costs to frank a standard first class letter. Working with a Direct Mail or Mail Sorting House could save you up to £1.50 per item. When you are sending 1000s of letters a month, this quickly adds up to a hole in your bottom line you knew nothing about, slowly eroding your business' profit one little white envelope at a time.

It’s Not Just Postage - It’s Time

You also have to pay someone to do that job, your team and your time are already spread thin without having to remember they've got to get to that; little, red, Royal Mail box before 4:00 PM and top the credit account up again. The time to collate the pack, stuff the envelope, quality check the data list all causing yet more work not to mention the equipment costs; paper, print, ink it soon all adds up to become more than that £1.80 you thought it was and suddenly that letter is expensive to send.
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