What types of Direct Mail formats can you handle?

We handle it all. From postcards and brochures to catalogue solutions, our Direct Mail services are flexible, bespoke and designed to suit your campaign.

Can you assist with data list segmentation and targeting?

Absolutely. We help you segment your mailing lists by demographics, purchase history, or other key criteria critical to your campaigns to make sure they reach the right audience.

Do you offer variable data printing for personalised mailers?

Yes. Our variable data printing services let you personalise each piece of mail with recipient-specific information, boosting your engagement and response rates.

What is the typical turnaround time for a direct mail campaign?

Fast and reliable. From initial consultation to final delivery, we tailor our timelines to meet your campaign goals and deadlines, keeping your campaigns on schedule, every time.

Can you integrate Direct Mail campaigns with digital marketing efforts?

Definitely. We can combine Direct Mail with email campaigns, social media, or online advertising to create a seamless, multi-channel marketing strategy completely tailored to your goals.

Direct mail marketing and fulfilment services

Plan and deliver direct mail marketing campaigns with Flow Group. From audience data and creative artwork to print, personalisation, enclosing and postage, we bring the essential stages of direct mail production together under one roof.

End-to-end direct mail services

A successful direct mail campaign involves more than printing and posting. Audience selection, accurate data, relevant creative, print production and fulfilment all need to work together.
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Flow Group can support your campaign from initial planning through to dispatch, coordinating the services you need and helping you manage the practical details along the way.

Campaign Management

From consultation to delivery, we oversee the end-to-end direct mailing process for your business. So, you can trust us and go with the Flow, to allow you to focus on running your day-to-day business.

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Print

We're specialists in print solutions. Our team can consult with you on the best print options to suit your direct mail campaign. From sizing to folds, we've got the Flow how to determine the solution for your business.

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Machine Enclosing

From feed enclosing to variable page insertions and validation, our capabilities can provide the bespoke solution for your direct mail campaign. We can use camera matching validation to ensure your campaign Flows perfectly.

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Postage Discounts

Choosing to go with the Flow means your business can benefit from our downstream access suppliers (DSA) negotiation access and make the most of discounted postage rates.

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Delivery

We have a long-term partnership with Royal Mail, giving you access to over 29 million addresses across the UK, you can trust us and go with the Flow to maximise the outreach of your leaflet distribution campaign.

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Data Management

At the Flow Group, we use trusted partners for B2B and consumer data. In compliance with GDPR, we also apply data subject preferences to ensure your campaign remains compliant at all times.

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How our direct mail marketing process works

Every campaign has different objectives, audiences and production requirements. We work with you to establish what the mailing needs to achieve and coordinate the stages required to deliver it.

Groups of silver metallic human figures with one group standing together on a red and white target symbol.

Define your audience and direct mail objectives

Effective direct mail marketing starts with reaching the right audience. We can help you source suitable mailing data through trusted partners or review existing records to support accurate targeting and data quality.

During your consultation, we’ll discuss your campaign objectives, target audience and delivery requirements, helping you plan a direct mail campaign that makes better use of your marketing budget.

Direct mail design and print, all in one place

Make your message stand out with direct mail artwork and print tailored to your campaign. Our team can develop creative concepts or work with your supplied designs to prepare materials that suit your audience and objectives.

From eye-catching layouts to distinctive folds, paper stocks, colours and finishes, we’ll help you explore the print options available to bring your direct mail campaign to life.

Printing machine producing color magazine pages with sunflower images.

Hands holding a cardboard box labeled for free shipping among other packages, packing tape dispenser, barcode scanner, and a notebook with a pen on a wooden table.

Direct mail fulfilment and cost-effective postage

From address overprinting to more complex mail processing, our team coordinates the fulfilment stages needed to prepare your direct mail campaign for dispatch. Camera matching technology can also be used where appropriate to support mailing accuracy.

As a DSA postal partner, Flow Group can discuss available postage options to help you manage mailing costs, delivery requirements and campaign budgets.

FAQ

Have questions about our Direct Mail Services?

We’ve got you covered. Below are answers to some of the most common queries from businesses like yours, so you can see how we make Direct Mail campaigns simple, targeted, and highly effective.

Direct Mail Success Stories

Find out how working with Flow Group has saved companies, time, money and effort.

From Silence to Success: Solving the Post-Campaign Response Gap for Olly Collects

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Flow Group: Rapid turnarounds for ‘one day only’ mailing

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Cost-efficient Direct Mail Fulfilment for a national estate agent

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Insights

Check out our blog for the latest news, staff highlights, charity initiatives, and more.

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Pubs, bars and music venues are places in which individuals express their art forms, the talents they have carefully crafted, but somehow in the process have become the earliest adopters of generative media in a world seemingly obsessed with which industry will fall first with the spike of LLM users as the battle lines are drawn between graphic designers and tech giants.

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July 7, 2026

Richard Standing

Has AI accidentally made Direct Mail more valuable than Digital Marketing

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July 6, 2026

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Stricter Green Claims Enforcement Starts this September: Is Your Supply Chain Ready?

Stricter UK and EU regulations are raising the bar for environmental marketing claims, with significant penalties for businesses that cannot support their sustainability messaging. Find out what greenwashing is, what the new rules require, and the practical steps organisations can take to remain compliant.

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Want to know more about Direct Mail?

To book a consultation with us, so you can make the most of the experience and knowledge of our direct mail campaign team, get in touch today!

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Direct mail marketing and fulfilment services

Plan and deliver direct mail marketing campaigns with Flow Group. From audience data and creative artwork to print, personalisation, enclosing and postage, we bring the essential stages of direct mail production together under one roof.

End-to-end direct mail services

Campaign Management

Print

Machine Enclosing

Postage Discounts

Delivery

Data Management

How our direct mail marketing process works

Define your audience and direct mail objectives

Direct mail design and print, all in one place

Direct mail fulfilment and cost-effective postage

Have questions about our Direct Mail Services?

1. What types of Direct Mail formats can you handle?

2. Can you assist with data list segmentation and targeting?

3. Do you offer variable data printing for personalised mailers?

4. What is the typical turnaround time for a direct mail campaign?

5. Can you integrate Direct Mail campaigns with digital marketing efforts?

Direct Mail Success Stories

Find out how working with Flow Group has saved companies, time, money and effort.

Insights