Flow Group Takes on Tour de Flow to Raise Funds for Kirkwood Hospice

Flow Group is launching its largest-ever fundraising challenge in aid of Kirkwood Hospice. A team of 30 colleagues will work together in relay to cycle the full 2,071-mile distance of the Tour de France in just four and a half days, raising vital funds to support the hospice's outstanding care for local families. The challenge will be livestreamed from 6–10 July, with donations welcomed throughout via JustGiving. Local businesses can also get involved through a range of corporate sponsorship opportunities. Managing Director Richard Standing praised the commitment shown by colleagues and the support already received from suppliers, emphasising that every mile cycled is dedicated to raising funds for Kirkwood Hospice and the invaluable support it provides to the community.

Flow Group will proudly partner with Kirkwood Hospice for what is set to be our largest charity initiative ever. The team will be taking on the gruelling Tour De France Flow, a bum numbing 2,071 mile cycle, with all funds raised going to Kirkwood Hospice to support the incredible work that they do.

The Tour De France is widely regarded as the toughest cycle race in the world, taking a massive 23 days to complete by some of the fittest athletes in the world. Our 30 strong team will be taking on thigh burning stints to complete the race in just four and a half days! From July 6th to July 10th Flow Group will be live on all platforms, accepting all donations big and small as we build towards our fundraising target of £3,000.

How can I show my support? We have setup a JustGiving page to ensure we raise as much as we can for this worthy cause, donations on the livestream will also be encouraged. Want to be a corporate sponsor? We have a range off packages available allowing businesses of all sizes to get involved and do their bit for Kirkwood Hospice.

Richard Standing, Managing Director of Flow Group had this to say on the initiative "The way our workforce has rallied behind the 'Tour de Flow' challenge has been inspiring. Seeing so many non-cyclists eagerly sign up for strenuous bike rides speaks volumes about our team and their can-do attitude. I’m deeply grateful to our department heads, who are doing an extraordinary job managing the endless staff rotations so we can keep our business running smoothly while keeping four bikes spinning continuously."

"The momentum is already building outside the business, and I've been delighted by the early positive backing from our suppliers, who have jumped at the chance to support our sponsorship packages. Essentially, this entire effort is about raising vital funds for Kirkwood Hospice. They are a central pillar of health and community care for local families during their times of greatest need, and we look forward to welcoming our partners and sponsors to celebrate with us at the finish line."

You can show your support by donating here https://www.justgiving.com/page/tour-de-flow and getting involved with our livestream and sharing this article.

Every donation, share and message of support will help make a meaningful difference to Kirkwood Hospice and the families who rely on its exceptional care. Whether you're following the challenge online, supporting the livestream or making a contribution through our JustGiving page, your generosity will help us reach our £3,000 fundraising target. Together, we can turn every mile into vital support for an incredible local charity.

Published by:

Matt Wright

Published on:

June 17, 2026

Flow Group

Marketing

Role:

Matt here… Business Development Manager at Flow Group. I bring over a decade of diverse consulting experience to the team, having previously worked across the energy, media, and automotive industries.

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